Organic's 2009 IAC Awards Submissions

Links: Estee Lauder Main Site Estee Lauder Meet Our Models Estee Lauder Foundation Finder Estee Lauder Skin Care Finder Estee Lauder Get The Look Launch Date: October 2008 Overview: One of the world's most esteemed beauty brands, Estee Lauder, wanted a website that would allow them to connect with their key consumer and help extend the brand's reach with new opportunities for engagement. Based on brand and consumer behavior insights, Organic set out to design a consumer products website that was as beautiful as the products themselves. The new esteelauder.com extends the customer relationship beyond simple retail purchases to a full immersion with the brand. From the overall site aesthetic to the customized, interactive tools, the website is a complete beauty experience that rivals the best in category. Some key highlights of the site include: Instructional videos for seasonal makeup application and tips, tools to allow customers to find their perfect makeup (Foundation Finder) and skin care program (Skin Care Finder) and a Behind the Scenes look at the brand's famous faces. The end result is a rich, digital experience that proves that exceptional form and function need not be exclusive goals. And sometimes it’s the small things that make the most impact. As part of our assignment, the client asked us to revisit their brand mark to make it come alive on the Web. They were so impressed with the results that our take on the Estee Lauder brand mark and its representation of Estee Lauder consumer products online, that the new mark now being used on product as well as in mass advertising. Award Category: “Consumer Products - Websites”