Organic’s 2008 Webby Awards Submissions

Links: http://www.ethanallen.com/ Launch Date: September 2008 Overview: The Ethan Allen brand is all about design. Organic translated this retail brand online by creating a new look and developing digital tools that extend what is available in Ethan Allen stores. When new clients come to Ethan Allen stores, they are paired with a designer, and both parties will post items on a board to see what they like and what they don’t like. To match the Ethan Allen in-store experience, we built an online “Sand Box” that is simple, user friendly, and extends the in-store collaboration online. Both the customer and the designer can post items, and the customer has the ability to email the latest design concepts. Customers can also review, add and remove products on their own schedules. This brought to life an important part of Ethan Allen’s brand promise. But the brand update also meant elevating how Ethan Allen’s products and services were presented. Knowing that high-resolution images are something users can enjoy with today’s broadband, Organic guided Ethan Allen in photographing their products and styles. The new images are clean, beautiful and very product focused, and all of their SKUs were re-photographed using the same ideas used for their catalogs and other print work. Results: Ethan Allen now has a website that meets its customers’ needs while matching its brand experience with digital tools that extend the services available in Ethan Allen stores to the online space. Award Category: “Website - Lifestyle”